V A N   N O Y   G R O U P  builds strategic partnerships with clients who rely on our diverse family of marketing design services. A philosophy of integration guides all our award - winning work. Both in the way we mesh our thinking with that of our clients, and in the way we ensure that all elements of a program complement each other. This integrated approach is the key to effectively strengthening the links between your brand and the customers and other constituencies on whom your success depends.
					[ B R A N D   I D E N T I T Y ]  The core of any brand marketing program. VNG helps give existing brands new life, and endow new brands with their own distinct personality. • Brand and product naming • Brand logo creation • Graphic standards guide development
					[ P A C K A G E   D E S I G N ]  To move a product off the shelf you need to think outside of the box. VNG helps cut through retail clutter by innovatively approaching all aspects of the development process. • Structural design • Graphic design • Consumer testing • Total production management
					[ P R I N T   C O L L A T E R A L ]  From simple take-one pamphlets to complex brochures and catalogs, VNG creates powerful marketing tools consistent with your brand personality and objectives. • Design • Copywriting • Production supervision
					[ M E R C H A N D I S I N G   D E S I G N ]  There are plenty of ways to help a product sell itself at point of sale. VNG's familiarity with diverse retail environments lets you best motivate consumers by leveraging the unique characteristics of your specific situation. • POP Displays • Instructional and motivational support materials • Graphics, structural design & production supervision
					[ P R O D U C T   B R A N D   N A M I N G ]  A variety of issues must be considered when deciding what your product's name should convey. VNG helps establish these criteria, then develop and evaluate names that fulfill your marketing objectives. • Creation of individual product personality • Consistency with brand personality • Communication of key features or benefits • Appropriateness for culture of target audience